Unified Theory of Acceptance and Use of Technology
The Unified Theory of Acceptance and Use of Technology (UTAUT) is a framework that explains how users come to accept and use new technology. It identifies four key factors that influence this process: performance expectancy, effort expectancy, social influence, and facilitating conditions. These factors help predict user behavior and technology adoption in various contexts.
Developed by Venkatesh et al. in 2003, UTAUT integrates elements from several previous models, making it a comprehensive tool for understanding technology acceptance. Organizations often use UTAUT to assess user readiness and improve the implementation of new systems, ensuring better outcomes and user satisfaction.