Technology Acceptance Model
The Technology Acceptance Model (TAM) is a framework that helps explain how users come to accept and use new technology. It suggests that two main factors influence this acceptance: perceived usefulness (the degree to which a person believes that using a technology will enhance their performance) and perceived ease of use (the extent to which a person believes that using the technology will be free of effort).
TAM is widely used in various fields, including information systems and user experience design, to predict user behavior towards technologies like software applications and mobile devices. By understanding these factors, developers can create more user-friendly technologies that are likely to be embraced by users.