A target market is a specific group of consumers that a business aims to reach with its products or services. This group is identified based on shared characteristics such as age, gender, income level, interests, and buying behavior. Understanding the target market helps companies tailor their marketing strategies to effectively meet the needs and preferences of these potential customers. Identifying a target market is crucial for successful marketing campaigns. By focusing on a defined audience, businesses can create more relevant advertisements and promotions, leading to higher engagement and sales. Tools like market research and customer surveys are often used to gather insights about the target market, ensuring that marketing efforts are efficient and effective.