Surströmmingspremiär is an annual event in Sweden that marks the official start of the surströmming season. Surströmming is fermented herring, known for its strong odor and unique taste. The event typically takes place on the third Thursday in August, when the first cans of this traditional dish are opened and enjoyed. During Surströmmingspremiär, enthusiasts gather to celebrate by tasting surströmming, often accompanied by flatbreads, potatoes, and onions. This occasion is not only about the food but also about community and tradition, as many people share their experiences and recipes, keeping the cultural heritage alive.