Strategic planning is a process that helps organizations set long-term goals and determine the best way to achieve them. It involves analyzing the current situation, identifying strengths and weaknesses, and considering external factors like market trends. By creating a clear roadmap, organizations can allocate resources effectively and make informed decisions. This planning often includes input from various stakeholders, ensuring that different perspectives are considered. Tools like SWOT analysis (which looks at Strengths, Weaknesses, Opportunities, and Threats) are commonly used. Ultimately, strategic planning helps organizations stay focused and adapt to changes in their environment, leading to better outcomes.