SWOT Analysis is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. By evaluating these four aspects, organizations can gain insights into their internal capabilities and external environment, helping them to make informed decisions. This analysis is often presented in a matrix format, allowing teams to visualize their findings easily. It serves as a foundation for developing strategies that leverage strengths and opportunities while addressing weaknesses and threats, ultimately guiding businesses toward achieving their goals.