Strategic change refers to a significant shift in an organization's direction or operations to improve performance and adapt to new market conditions. This can involve altering business models, restructuring teams, or adopting new technologies. The goal is to align the organization’s resources and capabilities with its long-term objectives. Implementing strategic change often requires careful planning and communication to ensure that all stakeholders, including employees and customers, understand the reasons behind the change. Successful strategic change can lead to increased competitiveness and better alignment with market trends and customer needs.