Customer needs refer to the specific requirements and desires that consumers have when seeking products or services. These needs can range from basic necessities, such as quality and affordability, to more complex desires like brand reputation and customer service. Understanding these needs helps businesses tailor their offerings to meet customer expectations. Identifying customer needs involves gathering feedback through surveys, interviews, and market research. This information allows companies to develop products that solve problems or enhance the customer experience. By addressing these needs effectively, businesses can foster customer loyalty and drive sales, ultimately leading to long-term success.