Sponsors are individuals or organizations that provide support, usually in the form of money or resources, to help fund events, projects, or activities. In return for their support, sponsors often receive recognition, such as their logo displayed on promotional materials or mentions during events. This relationship benefits both parties, as sponsors gain visibility while the sponsored party gets the financial help they need.
For example, a local sports team might have a business sponsor that pays for uniforms and equipment. In exchange, the team's games might feature the business's logo, helping to promote it to the community. This partnership creates a win-win situation for everyone involved.