Endorsements are public statements or actions that express support for a product, service, or individual. They are often used in marketing to influence consumer behavior, as people tend to trust recommendations from credible sources. Endorsements can come from celebrities, experts, or satisfied customers, and they aim to enhance the reputation and visibility of the endorsed item. In politics, endorsements play a crucial role in campaigns. When a prominent figure, such as a politician or celebrity, endorses a candidate, it can significantly impact public perception and voter support. These endorsements can help candidates gain credibility and attract more attention during elections.