Advertisers are individuals or companies that promote products, services, or ideas to potential customers. They use various methods, such as television commercials, online ads, and print media, to reach their target audience. The goal of advertising is to increase awareness and encourage people to make a purchase or take action. To create effective advertisements, advertisers often conduct market research to understand consumer preferences and behaviors. They may collaborate with creative teams to design appealing visuals and messages. Successful advertising can significantly impact a brand's reputation and sales, making it a crucial aspect of business strategy in today's competitive market.