Corporate sponsorship is a marketing strategy where a company provides financial support or resources to an event, organization, or individual in exchange for promotional benefits. This can include brand visibility, advertising opportunities, and positive public relations. Companies often sponsor sports teams, cultural events, or charitable initiatives to enhance their image and connect with target audiences. In return for their support, sponsors typically receive recognition through logos on promotional materials, mentions in media coverage, and opportunities to engage with attendees. This mutually beneficial relationship helps organizations fund their activities while allowing companies to showcase their commitment to community involvement and brand values.