A special offer, often referred to as a promotion, is a marketing strategy used by businesses to attract customers. These offers can include discounts, buy-one-get-one-free deals, or limited-time sales. The goal is to encourage consumers to make a purchase by providing them with an incentive. Promotions can be found in various forms, such as coupons, seasonal sales, or loyalty programs. They are commonly advertised through different channels, including social media, email newsletters, and in-store displays. By creating urgency or added value, special offers can help increase sales and customer engagement.