A discount is a reduction in the original price of a product or service. It is often used by retailers to encourage customers to make a purchase. Discounts can come in various forms, such as a percentage off the price, a fixed amount deducted, or special offers like buy-one-get-one-free. Discounts are commonly found during sales events, holidays, or promotional campaigns. They can benefit both consumers, who save money, and businesses, which can increase sales volume. Examples of discounts include seasonal sales, clearance items, and loyalty rewards programs offered by stores like Walmart or Amazon.