A Sales Event is a planned occasion where businesses offer products or services at reduced prices to attract customers. These events can take place in physical stores or online, often featuring discounts, special promotions, or limited-time offers. Common examples include holiday sales, clearance events, and seasonal promotions. During a Sales Event, companies aim to boost sales volume and clear out inventory. Customers benefit from the opportunity to purchase items at lower prices, making it an appealing time for shopping. Popular sales events include Black Friday, Cyber Monday, and end-of-season sales.