A software demo is a presentation that showcases the features and functionalities of a software application. It allows potential users to see how the software works in real-time, helping them understand its benefits and usability. Demos can be conducted live or recorded, and they often highlight key aspects that differentiate the software from competitors. These demonstrations are commonly used in sales and marketing to attract customers. They can be tailored to specific audiences, such as businesses or individual users, and often include a question-and-answer session. Overall, software demos play a crucial role in the decision-making process for potential buyers.