"Soft power" refers to the ability of a country or organization to influence others through attraction and persuasion rather than coercion or force. This concept, introduced by Joseph Nye, emphasizes the importance of culture, values, and policies in shaping international relations. Countries can enhance their soft power by promoting their cultural heritage, fostering diplomatic relationships, and supporting global initiatives. Unlike "hard power," which relies on military strength or economic sanctions, soft power focuses on building trust and goodwill. Examples of soft power include Hollywood films, international aid, and educational exchanges, all of which can enhance a nation's image and influence on the global stage.