Public diplomacy is the way countries communicate and engage with foreign publics to promote their national interests and foster mutual understanding. It involves various activities, such as cultural exchanges, international broadcasting, and educational programs, aimed at building relationships and influencing opinions abroad. Through public diplomacy, governments seek to enhance their image and soft power, which refers to the ability to attract and co-opt rather than coerce. This approach often includes collaboration with non-governmental organizations, media, and individuals to create a positive narrative about a country, such as the United States or China, on the global stage.