A social media campaign is a coordinated marketing effort that uses platforms like Facebook, Instagram, and Twitter to promote a specific goal or message. These campaigns often involve creating engaging content, such as images, videos, and posts, to reach a target audience. The aim is to increase brand awareness, drive traffic, or encourage user interaction. To measure the success of a social media campaign, businesses track metrics like likes, shares, and comments. They may also analyze website traffic and conversion rates to see how well the campaign meets its objectives. Effective campaigns often adapt based on audience feedback and performance data.