Social media ads are promotional messages that businesses create to reach potential customers on platforms like Facebook, Instagram, and Twitter. These ads can appear as images, videos, or text posts in users' feeds, making them a popular way to grab attention. Companies use targeting options to show their ads to specific groups based on interests, age, and location, ensuring they reach the right audience. These ads can help businesses increase brand awareness, drive website traffic, and boost sales. With the ability to track performance through metrics like clicks and engagement, companies can adjust their strategies to improve results and connect better with their audience.