Smart advertising refers to the use of data and technology to create targeted marketing campaigns that reach specific audiences. By analyzing consumer behavior, preferences, and demographics, businesses can tailor their messages to resonate with potential customers, increasing the likelihood of engagement and sales. This approach often utilizes platforms like social media and search engines to deliver personalized ads. Additionally, smart advertising employs tools such as artificial intelligence and machine learning to optimize ad performance in real-time. These technologies help advertisers understand which strategies work best, allowing for adjustments that enhance effectiveness and return on investment.