Targeted advertising is a marketing strategy that focuses on delivering specific ads to particular groups of consumers based on their interests, behaviors, and demographics. This approach uses data collected from various sources, such as online browsing habits and social media activity, to tailor advertisements that are more likely to resonate with the intended audience. By utilizing algorithms and analytics, companies can identify potential customers and present them with relevant products or services. This method aims to increase the effectiveness of advertising campaigns, improve customer engagement, and ultimately drive sales, making it a popular choice for businesses in the digital age.