Behavioral advertising is a marketing strategy that targets consumers based on their online behavior. This includes tracking users' browsing history, search queries, and interactions with websites. Advertisers use this data to create personalized ads that are more relevant to individual interests, increasing the chances of engagement. To collect this information, companies often use cookies and other tracking technologies. While this approach can enhance the user experience by showing ads that align with personal preferences, it also raises privacy concerns. Users may feel uncomfortable with the extent of data collection and how their information is used for advertising purposes.