Sales targets are specific goals set by a company to measure its sales performance over a certain period. These targets can be defined in terms of revenue, number of units sold, or market share. They help businesses focus their efforts and motivate their sales teams to achieve desired outcomes. Meeting sales targets is crucial for a company's growth and profitability. When sales teams reach or exceed these goals, it often leads to increased bonuses and recognition. Additionally, sales targets can help identify trends and areas for improvement, guiding future strategies and decisions within the organization.