Sales strategies are plans and methods that businesses use to sell their products or services effectively. These strategies can include identifying target markets, understanding customer needs, and creating compelling offers. By analyzing market trends and customer behavior, companies can tailor their approach to maximize sales and build long-term relationships with clients. Common sales strategies include consultative selling, where salespeople focus on understanding and solving customer problems, and upselling, which encourages customers to purchase more expensive items or add-ons. Other techniques may involve discount promotions or bundling products to increase perceived value and drive sales growth.