Consultative selling is a sales approach focused on understanding the customer's needs and providing tailored solutions. Instead of pushing a product, the salesperson engages in a dialogue to uncover the client's challenges and goals. This method builds trust and fosters a collaborative relationship, making the customer feel valued. In consultative selling, the salesperson acts as a consultant rather than just a seller. They ask open-ended questions and listen actively to gather insights. This approach often leads to higher customer satisfaction and loyalty, as clients appreciate personalized service that addresses their specific requirements.