Bundling products is a marketing strategy where multiple items are sold together as a single package. This approach often offers customers a better deal compared to purchasing each item separately. For example, a fast food restaurant might bundle a burger, fries, and a drink at a lower price than if each item were bought individually. Businesses use bundling to increase sales and encourage customers to try new products. It can also simplify the buying process, making it more convenient for consumers. Retailers like Amazon frequently use this strategy to promote related items, enhancing the overall shopping experience.