Sales channels are the various methods or platforms through which a business sells its products or services to customers. These can include physical locations like stores, as well as online platforms such as websites and social media. Each channel allows businesses to reach different audiences and can influence how customers make purchasing decisions. Businesses often choose multiple sales channels to maximize their reach and improve customer convenience. For example, a company might sell through e-commerce websites, retail stores, and mobile apps. This multi-channel approach helps cater to diverse customer preferences and enhances overall sales performance.