Distribution refers to the process of delivering products from manufacturers to consumers. It encompasses various methods and channels, including wholesalers, retailers, and direct sales. Effective distribution ensures that goods are available to customers in the right place and at the right time, which is crucial for business success. In the context of Supply Chain Management, distribution plays a vital role in connecting production with consumption. It involves strategic planning and execution to optimize the flow of goods, reduce costs, and enhance customer satisfaction. Companies often analyze their distribution networks to improve efficiency and responsiveness to market demands.