A public relations scandal occurs when an organization or individual faces negative publicity due to unethical behavior, poor communication, or a crisis. This can lead to a loss of trust among the public, stakeholders, and customers, often resulting in financial repercussions and damage to reputation. Common examples of public relations scandals include corporate fraud, celebrity controversies, or political missteps. Organizations typically respond by issuing apologies, conducting internal investigations, or implementing new policies to restore their image and regain public confidence.