Media relations refers to the practice of managing communication between an organization and the media. This involves building and maintaining positive relationships with journalists and news outlets to ensure accurate and favorable coverage. Organizations often issue press releases, hold press conferences, and respond to media inquiries to share their news and perspectives. Effective media relations can enhance an organization's public image and increase its visibility. By providing timely and relevant information, organizations can influence how they are portrayed in the news. This is crucial for businesses, non-profits, and public figures, as media coverage can significantly impact public perception and stakeholder engagement.