Targeting refers to the process of identifying and focusing on specific groups of consumers or audiences for marketing efforts. This approach allows businesses to tailor their messages and products to meet the unique needs and preferences of these groups, increasing the effectiveness of their campaigns. In digital marketing, targeting can involve using data analytics to segment audiences based on demographics, interests, or behaviors. Techniques such as behavioral targeting and geographic targeting help advertisers reach the right people at the right time, ultimately improving engagement and conversion rates.