Pop-up stores are temporary retail spaces that allow brands to showcase their products for a limited time. These stores can appear in various locations, such as shopping malls, vacant storefronts, or events, and often create a sense of urgency for customers to visit. They are popular for launching new products or testing markets without the commitment of a long-term lease. These stores often feature unique designs and experiences to attract customers. Brands like Nike and Glossier have successfully used pop-up stores to engage with their audience and create buzz around their offerings. The concept has gained popularity in recent years, especially among small businesses and startups.