Brand activations are marketing strategies designed to engage consumers directly and create memorable experiences with a brand. These activities can take various forms, such as events, promotions, or interactive campaigns, aimed at increasing brand awareness and loyalty. By connecting with consumers on a personal level, brands can foster a deeper emotional connection. Typically, brand activations involve creative elements that encourage participation and interaction. For example, a product launch might include a pop-up event where attendees can try the product firsthand. This hands-on approach helps to build excitement and encourages word-of-mouth promotion, ultimately driving sales and enhancing brand reputation.