Experiential retail refers to a shopping approach that focuses on creating memorable experiences for customers rather than just selling products. This strategy often includes interactive displays, immersive environments, and personalized services that engage shoppers on a deeper level. Retailers aim to foster emotional connections, encouraging customers to spend more time in-store. By incorporating elements like virtual reality, live demonstrations, and workshops, experiential retail transforms the shopping experience into an event. Brands like Apple and Nike have successfully implemented this concept, allowing customers to explore products in a hands-on manner, ultimately enhancing brand loyalty and customer satisfaction.