Glossier is a beauty brand founded in 2014 by Emily Weiss. It started as a blog called Into The Gloss, which focused on beauty and skincare. The brand is known for its minimalist approach and emphasis on natural beauty, offering a range of products including skincare, makeup, and fragrance. The company gained popularity through social media, particularly Instagram, where it engages with its audience and encourages user-generated content. Glossier's products are designed to enhance rather than mask, promoting a fresh and dewy look. The brand has a loyal following and is recognized for its innovative marketing strategies.