Point-of-purchase displays are marketing tools used in retail environments to attract customers' attention and encourage impulse buying. These displays are strategically placed near the checkout area or within aisles to showcase products, promotions, or special offers. They can take various forms, including signs, stands, or even digital screens, and are designed to enhance the shopping experience. These displays often feature eye-catching designs and bright colors to stand out among other products. By highlighting items like snacks, beverages, or seasonal goods, point-of-purchase displays aim to increase sales and improve product visibility, benefiting both retailers and manufacturers.