In-store advertising refers to promotional materials and displays placed within a retail environment to attract customers' attention and encourage purchases. This can include posters, shelf talkers, digital screens, and product demonstrations. The goal is to enhance the shopping experience and highlight specific products or sales. These advertisements are strategically positioned near relevant products to influence consumer behavior. For example, a grocery store might use in-store advertising to promote a new brand of snack food or a seasonal sale on beverages. Effective in-store advertising can lead to increased sales and customer engagement.