Personalized marketing strategies involve tailoring marketing efforts to meet the specific needs and preferences of individual customers. This approach uses data collected from customer interactions, such as browsing history and purchase behavior, to create targeted messages and offers. By understanding what customers want, businesses can enhance engagement and improve conversion rates. These strategies can include personalized emails, product recommendations, and targeted advertisements on social media platforms like Facebook and Instagram. The goal is to create a more relevant and enjoyable shopping experience, ultimately leading to increased customer loyalty and higher sales for the business.