Personal branding is the practice of individuals marketing themselves and their careers as brands. It involves defining and communicating one's unique value, skills, and personality to create a distinct image in the minds of others. This can include online presence, social media profiles, and professional networking. Effective personal branding helps individuals stand out in competitive environments, such as job markets or industries like technology and entertainment. By consistently showcasing their strengths and values, people can attract opportunities, build credibility, and foster connections that align with their personal and professional goals.