Performance indicators are measurable values that help organizations assess their progress toward specific goals. They provide a way to evaluate success and identify areas for improvement. Common examples include sales growth, customer satisfaction scores, and employee productivity rates. By tracking these indicators, businesses can make informed decisions and adjust strategies as needed. These indicators can be categorized into two main types: key performance indicators (KPIs) and operational performance indicators. KPIs focus on critical success factors, while operational indicators monitor day-to-day activities. Together, they offer a comprehensive view of an organization's performance and help ensure alignment with overall objectives.