Key performance indicators, or KPIs, are measurable values that help organizations assess their progress toward specific goals. They provide a clear way to evaluate performance and make informed decisions. KPIs can vary by industry and may include metrics like sales growth, customer satisfaction, or operational efficiency. Organizations use KPIs to track success over time and identify areas for improvement. By setting clear KPIs, teams can focus their efforts on what matters most, ensuring that resources are allocated effectively. Regularly reviewing KPIs helps organizations stay aligned with their strategic objectives and adapt to changing circumstances.