Organic traffic refers to visitors who arrive at a website through unpaid search results. This means they found the site by typing keywords into a search engine like Google and clicking on a link that appears in the search results, rather than through paid advertisements. Organic traffic is often seen as a valuable source of visitors because it indicates genuine interest in the content. To increase organic traffic, website owners often focus on search engine optimization (SEO) strategies. This includes optimizing website content, improving site speed, and ensuring mobile-friendliness. By enhancing these factors, websites can rank higher in search results, attracting more organic visitors over time.