Normative ethics is a branch of philosophy that explores the standards and principles that govern what is considered right and wrong behavior. It seeks to establish guidelines for moral conduct, helping individuals and societies determine how they ought to act in various situations. This field examines different ethical theories, such as utilitarianism, deontology, and virtue ethics, each offering distinct approaches to moral reasoning. The goal of normative ethics is to provide a framework for evaluating actions and making moral decisions. By analyzing the implications of different ethical theories, normative ethics helps clarify the values and duties that guide human behavior, ultimately aiming to promote a more just and ethical society.