Deontology is an ethical theory that focuses on the morality of actions based on rules and duties rather than the consequences of those actions. It emphasizes that certain actions are inherently right or wrong, regardless of their outcomes. This approach is often associated with the philosopher Immanuel Kant, who argued that moral principles should be universal and applicable to all rational beings. In deontological ethics, individuals are expected to follow moral laws or duties, such as telling the truth or keeping promises. This means that even if breaking a rule could lead to a better outcome, it is still considered wrong. Deontology encourages people to act according to their moral obligations.