Morning glory refers to a group of flowering plants in the family Convolvulaceae. These plants are known for their vibrant, trumpet-shaped flowers that bloom in the morning and close by the afternoon. They are often found in gardens and can grow as vines or ground covers, thriving in sunny locations. The most common species, Ipomoea purpurea, features purple, blue, or white flowers and is popular among gardeners for its rapid growth and ability to attract pollinators like bees and butterflies. Morning glories are also known for their heart-shaped leaves and can be invasive in some regions, requiring careful management.