Ipomoea purpurea, commonly known as the common morning glory, is a flowering plant native to Central and South America. It is characterized by its vibrant, trumpet-shaped flowers that can be purple, blue, pink, or white. The plant typically grows as a climbing vine, reaching heights of up to 10 feet, and is often found in gardens and along fences. This species thrives in warm climates and prefers well-drained soil with full sun exposure. Ipomoea purpurea is known for attracting pollinators like bees and butterflies, making it a popular choice for gardeners looking to enhance biodiversity in their landscapes.