Ipomoea is a genus of flowering plants in the family Convolvulaceae, commonly known as the morning glories. This diverse group includes over 500 species, many of which are known for their vibrant, trumpet-shaped flowers that bloom in various colors. They are often found in tropical and subtropical regions, thriving in sunny environments. Some species of Ipomoea are cultivated for ornamental purposes, while others, like Ipomoea batatas, are grown for their edible tubers, known as sweet potatoes. These plants typically have heart-shaped leaves and can be climbing or trailing vines, making them popular choices for gardens and landscapes.