Media hype refers to the exaggerated promotion or coverage of a particular event, product, or person by various forms of media, including television, newspapers, and social media. This often leads to heightened public interest and excitement, sometimes beyond what is warranted by the actual significance or quality of the subject being discussed. The phenomenon can be seen in various contexts, such as the release of a new movie, a celebrity scandal, or a technological innovation like the latest smartphone. While media hype can generate buzz and attract attention, it can also create unrealistic expectations and lead to disappointment when the reality does not match the hype.