Macro-influencers are social media users who have a large following, typically ranging from 100,000 to 1 million followers. They often create content across various platforms, such as Instagram, YouTube, and TikTok, and are known for their ability to reach a wide audience. Brands frequently collaborate with macro-influencers to promote products or services, leveraging their popularity to enhance visibility and engagement. These influencers usually focus on specific niches, such as fashion, fitness, or travel, allowing them to connect with targeted audiences. Their content often includes sponsored posts, reviews, and lifestyle updates, making them valuable partners for companies looking to increase brand awareness and drive sales.